OLW Marketing + Design

Your full marketing team.
Without the overhead.

Fractional marketing and creative for businesses that need senior-level strategy, design, and execution, without the cost of a full-time hire.

Start the conversation See what we do
$8.2K → $79.6K
870%
increase in online sales
within the first year
UX enhancements + campaign optimization
See the full story →
+ Brand Identity + Campaign Strategy + Email Marketing + Website Design + Print & Signage + Copywriting + Sales Materials + Pitch Decks + Social Creative + Fractional Marketing + Brand Identity + Campaign Strategy + Email Marketing + Website Design + Print & Signage + Copywriting + Sales Materials + Pitch Decks + Social Creative + Fractional Marketing

In a world rushing toward automation, the most powerful marketing still starts with a human idea.

Human First. AI Second.

We're not anti-AI. We're anti-autopilot. AI is a powerful tool and we use it, but it works for us, not the other way around. Every strategy, every campaign, every creative decision is led by instinct, experience, and judgment.

OLW exists for businesses that want marketing with a brain behind it. Not just output. Outcomes. Not just content. Connection.

We embed in your business, learn it deeply, and build marketing that actually performs.

Everything your marketing
needs. Nothing it doesn't.

Strategy, creative, and execution across every medium, handled end to end so nothing falls through the cracks.

Brand & Creative Systems
Strategic visual identities and creative systems designed to help businesses look polished, credible, and ready to grow.
  • Logo design & brand identity
  • Brand guidelines & design systems
  • Brand launch essentials
Websites That Convert
Custom websites and landing pages built to balance strong visual design with performance, usability, and conversion-focused strategy.
  • Custom website & landing page design
  • UX & wireframing
  • Conversion-focused strategy
  • Ongoing website support
Marketing Creative
From digital campaigns to trade shows, consistent and high-quality creative that helps your brand show up everywhere it needs to.
  • Campaign creative
  • Social media & email design and copy
  • Digital advertising
  • Booth graphics & signage
  • Sales materials
  • Print & digital promotional collateral

Work that drives results.

High-End Retail · Asheville, NC

From $8.2K to $79.6K in online sales in one year.

Through a combination of UX enhancements, site optimization, and targeted campaign execution, online revenue grew 870% in 12 months. Every change was strategic, designed to remove friction, build trust, and drive conversion.

* Results reflect work performed prior to OLW. Metrics are accurate and verified.

870%
Revenue Growth
Year 1
Timeline
Holly Aldridge
Holly Aldridge
Founder & Creative Director

I started OLW because I kept seeing the same problem: great businesses stuck with marketing that didn't match their potential. Not for lack of budget or ambition. Because finding someone who could handle strategy and creative and execution, all at once, is genuinely hard.

That's what I do. I'm Holly. Fifteen years of working across enterprise and small business taught me that the best work happens when strategy and creativity aren't separated. I've led campaign creative for multimillion-dollar trade shows, rebuilt marketing programs from scratch, and watched focused UX and campaign work turn $8,200 in online sales into $79,600 in a single year. OLW is named for the people who matter most to me. The work reflects that.

Currently serving as Creative Director of AI Strategy & Innovation at a global B2B SaaS company, leading the full creative vision for one of the world's largest free aviation expos — 8,000+ attendees, 400+ exhibitors, and hundreds of assets delivered annually.

Not just output.
Outcomes.

Most agencies hand you deliverables. OLW embeds in your business, learns it like an insider, and builds marketing that actually performs. Then keeps pushing forward.

"All the expertise of a full in-house marketing team without the salary, benefits, overhead, or hiring risk."

Strategy-led creative
Good design that doesn't perform isn't good design. Every creative decision ties back to a goal.
Full-picture thinking
You get one person who knows the whole picture, not three vendors who've never talked to each other.
Enterprise experience, small business heart
JCPenney to a two-person shop — the scale changes, the standards don't.
Human first. AI second.
AI makes us faster. It doesn't make the decisions. That part's still mine.
Always looking ahead
Finishing a project isn't the finish line. We're already thinking about what comes next before you have to ask.

Simple to start. Built to grow.

1
Intro Call
We talk through your business, your goals, and where marketing has been falling short.
2
Scope & Proposal
We define what you need, retainer, project, or hybrid, and put together a clear and honest proposal.
3
We Get to Work
Onboarding is fast. We learn your brand, get embedded, and start delivering. No long ramp-up.
4
Build & Grow
We operate as your in-house team. Proactive, responsive, and always moving the work forward.

Recommendations

From people who've
worked with me directly.

The following are LinkedIn recommendations from colleagues and managers.

Holly has an exceptional eye for design and her creative vision has consistently elevated our projects and campaigns. She blends creativity with strategic thinking, making her an invaluable asset. She somehow takes my mumbled feedback and creates exactly what we need."
Felicia Vance
Marketing & Communications Manager
She is a wonderful Art Director. Holly is always willing to jump on a call or workshop a design. Holly is knowledgeable, creative, a great communicator, and supportive. Holly would make an amazing asset to any team."
Annelise Dominguez
Visual Designer

Investment

Transparent. Flexible. Built around you.

Retainers are scoped to what you actually need, not padded packages. Every engagement starts with a conversation.

Starter
Light Support
$3,000
per month
Ideal for businesses that need consistent creative support without full marketing oversight. Ongoing collateral, social creative, email design, or campaign assets.
Up to 20 hours/month. Additional hours at $150/hr.
Most Popular
Growth
Embedded Partner
$4,000
per month
For businesses ready for a real marketing partner. Strategy, creative direction, campaign execution, and ongoing brand management. This is the fractional in-house experience.
Up to 35 hours/month. Additional hours at $150/hr.
Embedded
Full Fractional
$6,000
per month
For companies that need dedicated marketing leadership and execution without adding a senior hire to payroll. Full strategy ownership, team coordination, and end-to-end delivery.
Up to 55 hours/month. Additional hours at $150/hr.

Prefer project-based work? We do those too. One-off campaigns, launches, rebrands, and more, scoped and priced per project. Get in touch →

Let's Talk

Ready to stop patching it together?

If you've been making do without a real marketing function, let's change that. One conversation, no pressure, no pitch deck.

Start the conversation